Top 10 Marketing Automation Tools for Small Businesses in 2021

As someone running a business, you’ve definitely been there.

You’ve been in constant pursuit of that one marketing automation tool that will finally help you scale your business the way you want.

That one perfect tool, that seems to always be right around the corner, but also happens to be ever elusive.

You seek out all the service providers who offer it to you and you sign up for free trials and sachet plans(often with multiple emails *wink*), in the hope that you will be able to stick to it this time.

But no, this isn’t it. This software doesn’t feel just right. So you keep searching and the cycle continues.

However, once in a while you do find exactly what you are looking for — a tool that does exactly what you want in your business. It solves your biggest marketing automation problems and changes how you do business and changes your life.

So what’s the catch?

The hefty price tag of course. You are put in a dilemma by the amount of money you have to pay to keep using it. Nothing good ever comes without a snag. You accept the reality and move on again.

But wait!

That doesn’t have to be the case. You can find the right tool at the right price for the stage of growth your business is in. And if you’re tired of searching and still feel hopeless, we might have put together a list that can solve your worries(thank us later).

Marketing Automation tools allow you to have more time to work on these ideas, but the constant search for the right tool keeps you from the job at hand- building your business.

So take a look below as we discuss the top 10 marketing automation tools for small businesses in 2021. You might just find your perfect match here.

The Tools

1. EngageBay: This is it. This all-in-one CRM, sales, and marketing tool packs all the essential features for running your business at a very affordable price tag. Often called “an affordable Hubspot alternative,” EngageBay offers a social suite, integrations, SMS marketing, email templates, call records, proposals, custom domains, site messages, marketing automation and so much more.
2. ActiveCampaign: Made for smaller and mid-sized enterprises, their cloud software services enable your marketing team to automate their daily tasks in different ways.
3. Outfunnel: Outfunnel is a marketing automation tool, yet it’s more integrated than most tools currently available. By connecting the email data to sales, marketing, and CRM, that data is actually used for more purposes than just emails.
4. Drip: Next on the list is Drip. It specializes in marketing eCommerce CRM, but they offer marketing automation as well.
5. GetResponse: GetResponse offers solutions in areas like autoresponders, conversion funnels, landing pages, webinars, and email marketing. The company has grown to include customers in more than 183 countries.
6. HubSpot: The biggest name in the marketing automation industry, Hubspot serves as a benchmark for all other software. Their service includes sales and inbound marketing options. The only con is the heavy price tag.
7. ConvertKit: Though it is basically an email service provider, ConvertKit’s array of marketing automation features makes it a valuable option to consider for small businesses or startups.
8. Infusionsoft (Keap): Keap’s features encompass areas such as CRM, sales, invoicing, and marketing. Initially known as Infusionsoft, a few years after being founded, in 2004, Keap introduced its automated sales lead scripts, expanding its services into SaaS.
9. Mailchimp: You probably know Mailchimp mostly for its email services, but the tool provides a list of marketing automation features as well.
10. Sendinblue: Sendinblue was created as a cloud-based marketing company, but the team has added SMS marketing, retargeting, landing pages, CRM, automation, and email marketing to its list of services in the years since it started.

So there you have it. The list of the most sophisticated marketing automation tools for small businesses in 2020. Try them out and find your fit.

Read the entire detailed article including the pros and cons and pricing plans of each tool here.