Is this thing for real? Or is it one of those trends that’s gonna plunge soon?
Marketing Automation is a system that came into existence in the 1990s, and thus a relatively new field in business terms. However, it has gained widespread popularity in the past decade.
But you can’t help but ponder whether this is just a fad that will go away soon. You are confused about whether you should integrate marketing automation tools into your business and if it is even worth the investment.
You are worried. The fear of missing out grabs at your throat, and thinking about it leaves you unsettled.
The fact that your competitors seem to be embracing it doesn’t help either.
But you know what? It is okay to feel that way. The visible complexity of it all can overwhelm anybody.
So let’s take a look at what marketing automation has to offer for your business and arrive at a logical solution to this dilemma.
The three main advantages of marketing automation
Shorter sales cycle: A sales cycle refers to the series of events that prospects go through before becoming your customers. A longer sales cycle means that you are converting smaller amounts of leads in a given time period and a shorter sales cycle means more sales in the same time.
With the help of marketing automation tools, you can monitor customer behaviour and identify who is ready to buy from you right now. That allows you to focus your efforts on these leads and convert them sooner.
Personalization: Marketing automation allows you to highly personalize the customer experience on your website, emails and social media posts. That enables you to stand out, grab their attention and convince them that you are the best solution to their problems.
Analytics: A good marketing automation tool will provide all the analytics and insights required to assess the effectiveness of your marketing efforts. With a detailed analytics report, you can polish your campaigns each time.
Marketing automation is the future of marketing
Marketing automation can be highly beneficial for businesses of all sizes and shapes.
This Crazy Egg article reported that marketing overhead can drop 12.2 percent while productivity goes up 14.5 percent by using automation. Sales could spike by as much as 50 percent in some instances, says JMB Partnership, a marketing agency. Finally, you can see a boost in qualified leads by as much as 451 percent, states Fathom, another marketing agency.
Times are changing and it will become harder to run a business without marketing automation as it goes.
Are you ready to embrace the change?
Read the full article here.
