Email marketing is THE most effective medium to convert leads and gain more revenue in 2021.
But you seem to have tried every trick in the book and fall short somewhere.
You see marketers building out-of-the-world campaigns and gaining new subscribers every day. You just can’t stop thinking why that can’t be you!
Why don’t you get “lucky” like them?
Why aren’t your campaigns going viral?
And what is so special about them that they get tons of customers every time they run a campaign?
We know it’s frustrating. We know you grind as hard as them.
But we know something else too. When you are putting in all that hard work, these guys are out there putting in loads of smart work too.
You don’t need a huge email list or an expensive email service provider to pull it off.
You just need to know the right type of emails you need to send at the right time and this can drastically increase the productivity of your campaigns.
And exactly how do you achieve that precision?
Through workflow automations.
Let us explain…
What is a Workflow?
A workflow is a series of tasks that you have to complete in order to achieve a certain goal — sort of a structured checklist or a route map with specific steps that can be followed to reach the desired end goal. The tasks can vary in size and complexity and can span over various channels and departments.
Some workflows are very structured, whereas some aren’t. However, a workflow is created every time data is moved from one task to another. Workflow happens throughout the workplace.
And when you integrate marketing automation tools like EngageBay into your workflows, their overall efficiency escalates quickly.
Marketing automation workflows
Marketing automation refers to the use of tools and software in your marketing campaign to automate the different processes involved so that you can save time and effort. The activities that can be easily automated include audience segmentation, developing and managing email campaigns, and tracking and analyzing results.
Thus, a marketing automation workflow indicates the customer journey and the touchpoints where the automated interactions come in.
For example, you can implement multiple automations in a customer journey from collecting their email address on your website to finally converting them as a buying client.
Let’s look at the systematic breakdown of a basic marketing automation workflow below.
Getting Started
The “welcome email” lets you introduce your business to a customer who has just signed up for your newsletter. With a marketing automation tool, you don’t have to manually send this mail every time a new address is received. The tool can trigger it automatically.
Managing a contact database
Add and manage all your contacts from a single CRM to avoid confusion. Segregate them into lists so that you have a clear picture of the workflows each category should be sent on.
Lead nurturing
Once the contacts are added and segmented, you can design the various marketing automation workflows for lead nurturing.
Re-engaging subscribers
You should design workflows not just forr what subscribers do, but also for what they don’t do. Say they haven’t opened an email or visited your website, you should automatically send them something to trigger a response.
For new customers
Design a workflow to thank someone when they purchase from you for the first time. This workflow can be developed further to convert them into recurring customers.
17 Automated Email Workflows
We are not stopping there. We have a list of 17 predesigned email workflow automations that you can use in your campaigns right now.
Head over to our blog and read all about them.
