10 Ways CRM Can Help Create Better Email Campaigns

Email marketing is a nightmare for small business owners.

Right from creating and maintaining email lists to deciding on a content plan, it has all the essential elements to drive you crazy.

Don’t get us wrong here. We don’t have anything against email marketing. In fact, it is one of the most efficient ways to convert leads in the 21st century. And if you do focus your efforts here, you should already feel good about yourself.

Because when you build your email list, you are building an audience who loves to hear from you again and again. They are not just passers by who came across your website on the go. They are people you can speak with and market to whenever you want to. They are your valuable subscribers and leads.

But why exactly did we call this whole process a nightmare?

Because to convert these clients, it takes a lot of time, effort and money.

People don’t buy from you until you have their trust. Leads don’t convert unless you nurture them properly.

You have to keep interacting with them — sending them recent updates and offers, wishing them on their birthday, asking them what they want from you and getting genuine feedback.

To do all these things efficiently and also save your resources at the same time is not something you can accomplish without the right tools.

This is where Customer Relationship Management(CRM) software comes into the picture.

The single most important invention for sales teams of the modern world, CRM software helps you stay on top of your customer interactions and build efficient email campaigns.

Advantages of CRM + Email Marketing Integration

Imagine you are driving a Honda. One day you decide it’s finally time to upgrade and buy yourself a Mercedes. Once you sit in your new car, everything has changed. The looks, the feel, the power. Everything just feels luxurious.

This is exactly how it feels when you start using a CRM. It’s like turning on the turbo switch. Everything accelerates.

Your email list starts growing faster, your client interactions become easier, your emails become heavily personalized and you start saving a hell lot of time and money.

And if that’s not enough, let us lay down 10 important reasons why you should start using a CRM today!

1. More Effective Segmentation: Say goodbye to the pain of sorting through your contacts and segmenting your emails manually. Advanced features offered by CRMs help you in filtering your audience based on their location, their buying history, their age or gender, or even their personal interests.
2. Third-Party Software Integration: You get to have all your favourite marketing tools in one place through a centralized CRM system. We offer a free CRM at EngageBay that provides all the third-party integrations you can dream about.
3. Email Personalization: We can’t stress enough how important personalizing your emails is for converting leads. Read our blog on effective email marketing where we discuss this point in detail.
4. Alerts for More Useful Follow-ups: A huge advantage of CRM is that you can get notifications when customers open your emails and read them. Conventional methods can never offer such an edge.
5. Improved Lead Nurturing: CRM software allows you to have all the data from all the client interactions in one place. This leads to a contextual sales approach which in turn leads to improved lead nurturing.
6. Customizable Email Marketing Templates: Adding elements like graphics, video, gifs etc and making your emails interactive can lead to increased click-through rates as compared to simple textual emails.
7. Social Media Integration: Social media is another tool that provides huge ROI for your marketing efforts. When you pair it up with your email campaigns, the results can be beautiful.
8. Email Marketing Automation: You can set up automatic triggers that will send out emails to your contacts with a pre-written subject line and body. Thus, CRM works for you even when you are away from your computer.
9. Mass Email-Sending: Since you have already hyper-segmented your mailing list with the help of the CRM, you can send out multiple emails to multiple lists in just a few minutes.
10. Detailed Analytics: CRM analyses your data for you and provides the results in a visual format. The charts and graphs help you gain a comprehensive picture.

We believe that you are pumped about levelling up your email campaigns after reading that. So what are you waiting for?

Make the move today.

Sign up for EngageBay’s free account now!

Read the full article here.